Don’t Worry Darling (2022) Box Office collection Wikipedia
‘Smile’ Grinning $20M Opening Weekend For Paramount – Saturday PM Box Office
Don’t Worry Darling is a 2022 American psychological thriller film directed by Olivia Wilde from a screenplay by Katie Silberman, based on a story by Carey Van Dyke, Shane Van Dyke, and Silberman. It features an ensemble cast that includes Florence Pugh, Harry Styles, Wilde, Gemma Chan, KiKi Layne, Nick Kroll, and Chris Pine. In the film, a young wife living in a company town begins to believe there is a sinister secret being kept from her by the man who runs it.
Following the critical success of Wilde’s directorial debut Booksmart (2019), a multi-studio bidding war took place for the rights of her second film, with New Line Cinema eventually winning. Pugh joined the cast in April 2020, with Styles being added that September, replacing Shia LaBeouf. Filming began in Los Angeles in October 2020, lasting through February 2021. The film’s reportedly troubled production was the subject of media attention and controversy, including conflicting reports regarding the circumstances of LaBeouf’s departure and alleged conflicts between Wilde and Pugh.
Don’t Worry Darling premiered at the 79th Venice International Film Festival on September 5, 2022, and was theatrically released in the United States on September 23, 2022, by Warner Bros. Pictures. It received mixed reviews; critics praised Pugh’s performance, the cinematography, visual style, and production design, but criticized the writing and direction.
Don’t Worry Darling – Wikipedia
|Directed by||Olivia Wilde|
|Screenplay by||Katie Silberman|
|Story by||Carey Van Dyke|
Shane Van Dyke
|Produced by||Olivia Wilde|
|Edited by||Affonso Gonçalves|
|Music by||John Powell|
|New Line Cinema|
|Distributed by||Warner Bros. Pictures|
|Release dates||September 5, 2022 (Venice)September 23, 2022 (United States)|
|Running time||123 minutes|
|Box office||$38.8 million|
Unlike other genre films during this lackluster time at the box office, Paramount’s Smile isn’t even beginning to frown this weekend. Deadline hears the horror pic written and directed by Parker Finn had a strong Saturday of $7.4 million, off 10% from Friday’s and previews’ $8.2M, which will get Smile to a $20M opening. The pic cost a reported $17M before P&A.
Paramount leaned in heavily with the digital spend we understand and aired TV spots on sporting events. The pic trailered in-theaters on such movies as Bullet Train, Black Phone, Beast and Barbarian in recent months. RelishMix noticed that TikTok views were driving engagement at 42M, plus YouTube views at 39M, prior to the weekend, fueling the pic’s social media universe to 110.2M across Facebook, Twitter, YouTube, Instagram and TikTok. That figure is above the horror averages measured by the analytics company. One zany stunt the studio pulled to raise awareness for the film was to have people infiltrate MLB games. Paramount placed these individuals in the crowd, and had them smile throughout the entire game directly into broadcast cameras. Really.
What did we learn this weekend at the box office? It pays to go theatrical, not streaming. Kudos once again to Paramount Motion Pictures boss Brian Robbins for not sending this one to Paramount+.
We’ll have more updates in the AM.
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Paramount and other studios are calling Smile at a $19M opening. In a deja vu to last weekend with New Line’s Don’t Worry Darling, another genre pic, this R-rated horror film has received a B- CinemaScore and a severe 69%/53% definite recommend on Comscore/Screen Engine’s PostTrak, a standard audience reaction for such fare. We see one studio calling Smile at $20M, and frankly with this audience score, and the front-loaded nature of horror films, only tonight will determine if this goes up. Last weekend, everyone got excited about the initial numbers they were seeing for Don’t Worry Darling, got over their skis, and called the weekend at $20M on Saturday AM before it eased to $19.3M by Monday. Smile‘s Friday is $8.2M, which includes Thursday’s $2M previews.
Demos, as is typical for R-rated horror, are 28% guys over 25, 27% women under 25, 25% guys under 25, and 20% women over 25. If you were at the AMC Porter Ranch last night in California, you wouldn’t know it was the doldrums of the fall box office, as the place was hoppin’ like a 1920s speakeasy. The 18-34 bunch showed up at 73%. Diversity demos are 32% Caucasian, 32% Latino and Hispanic, 20% Black and 9% Asian, 8% other — Smile was always expected to play vibrantly across all demos. Best markets were in the West and Southwest. Eight of the top ten theaters were in the LA market. PLF screens drove 25% of ticket sales so far.
In second, Don’t Worry Darling at 4,121 theaters is eyeing a $7.56M second weekend, -61% for a 10-day of $33.1M. That’s in early AM estimates. Domestic outlook for this Florence Pugh-Harry Styles-Chris Pine starring, Olivia Wilde-directed New Line movie is $50M. Social media analytics corp RelishMix says, “Fans who state that they ‘have seen the film’, not only runs positive, but are also defending the film and suggesting that Don’t Worry Darling should be seen without watching the trailers so that audiences experience it with a clearest mindset.” Adds Relish, “Some fans are throwing in spoilers as well as incidental political shrapnel into threads. Plus, there are explosive new references to Canadian clinical psychologist Jordan Peterson, who is now a subject of comparison to Chris Pine’s character in very recent interviews from director Olivia Wilde, which are drawing even more attention.”
The pic’s social media universe stands at close to 184M now across Facebook, Twitter, YouTube, Instagram and TikTok. YouTube views are drivers, while Instagram pages are where many of the behind-the-scenes and materials are being discovered, along with added conversation and flaming chatter. Cast posts since the opening have spiked and drawn media attention, including Pugh’s two photo essays on Instagram last Friday with 2.5M likes and glowing comments. Wilde has added 124K fans during the last week on Instagram, and there’s strong engagement on her BTS posts. Styles posted on his concert Instagram and Twitter and popped another 1.4M on his HSHQ feeds too.
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